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Troy Lee Designs Welcomes New Chief Executive Officer Jason Steris
September 26, 2018
Corona, CA – Troy Lee Designs (“TLD”), a leading innovator in helmets, apparel and protection for the
motocross and MTB markets recently announced that Jason Steris has agreed to join the company full time
as Chief Executive Officer. Jason has served on TLD’s board of directors and brings with him both a wealth
of industry experience and a deep appreciation of TLD’s brand heritage which will help take the business to
the next level.

Jason spent more than 20 years with Volcom and was instrumental in helping build the business into a
premier global action sports and lifestyle brand. Steris began his career at Volcom in sales and served in
various positions within operations, including Chief Operating Officer, before ultimately serving as Chief
Executive Officer. Jason is renowned as a builder of powerful organizational partnerships who can
appropriately balance brand vision with daily demands and operational expertise.

“I’m excited for this new chapter at TLD. Getting to know the people here at Troy Lee Designs and
understanding the business at the board level has been extremely helpful for me as I make the transition
to CEO,” stated Jason. “Having a passionate and engaged founder like Troy by your side is a tremendous
opportunity to remain authentic as we strive to be the market leader based on creativity, innovation and
service.”

“We are thrilled that Jason has agreed to partner with us as we continue to build this little helmet
painting business I started in my parents’ garage over 35 years ago,” said Troy Lee, Founder and Chief
Design Officer. He added, “Our customers love our culture and heritage, and with Jason onboard we look
forward to preserving these parts of who we are, while adding his fresh perspective on how we continue
our growth and bring more great products to market.”


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